U.S. Cellular is a wireless telecommunications service provider of voice and data services to more than 6.1 million customers in five geographic market areas in 26 states. The corporation's newly redesigned product web site was a collaborative effort between Accenture, Hal Riney, and Razorfish. I lead a team of 6 front end developers in building a feature rich front end architecture. Key business work flow interfaces like the product listings page, the persistent shopping cart, and the e-commerce check out system were built using an AJAX/JSON web service architecture. The user interface was further enhanced using jQuery based libraries for animations, form validation, modal dialog windows, etc.
Despite the severely compressed delivery timeline (6 months from the start of development to the official launch), the project was hugely successful in regards to seamless integration between the presentation layer and the ATG platform, the final visual direction compared to the original design treatment, and the cooperation and team work between the various contracting organizations.
U.S. Cellular: Product Detail
U.S. Cellular: Product Homepage
U.S. Cellular: Product Listing
